We are a street-wear apparel line. Since our inception in 2010, t-shirts have been our medium for preservation, cultural dignity, and advocacy.
We claim inspiration from the informative, and poetic aspects that were once common place in hip hop. Thus defines our logo, a variation of a once a prominent symbol for Parental Advisory before MP3′s redefined cds while removing record stores. Now redefined as a symbol for Social Advisory by each individual.
In addition, we believe that bold, simple, and honest designs have stood the test of time, but often never exist in combination. Designed by Jim Fitzpatrick in 1968. The famous Che t-shirt is a great example of this. This idea is adopted and used as a standard in every t-shirt design. We hope that one of our pieces appeals to at least one part, of your subjectivity.
Lastly, this is our partial epitaph I say unto you / help others and experience as much life as possible / only then will you meet yourself half way / let humility be your flashlight through back roads and dark alleys / remain informed, eat healthy and stay alive.
